Daniel Field has long been involved in caring for the health of our planet and in 1987 co-founded The Ark Environmental Foundation. He was also chair for many years working very closely with Sir Paul McCartney who was the foundation’s patron. Raising awareness through decades of focussed campaigns in Europe, Ark was in some way responsible for raising awareness of hundreds of green campaigns.
Ark relocated to Australia. (Planet Ark) Ark was set up to stimulate environmental awareness, pure and simple. Human health and climate change remain Daniel’s primary concern and wishing to ‘be the change he wants to see in the world’, has always been Daniel’s primary focus. Ark was created to inform the consumer, influence both industry and legislators to stop short sighted practices detrimental to our environment and health.
The most well known Ark campaigns included
1. Raising awareness of rising water levels across Europe. You might remember the re-drawn map of the UK 2050 from the front page of every newspaper in 1990
2. The promotion of Sustainable Consumerism. The concept of encouraging consumers to choose sustainable goods coining the phrases, The Sustainable Consumer, Eco Friendly Products and The ‘Greening’ of the Supermarkets. You might remember the Ark green household ranges in Tesco etc. This encouraged industry to change their formulations to phosphate free and use only biodegradable ingredients, now in most household products. Ark Household initiative became a done job and in 2002 Ark Household Products left the market significantly greener with new EU policies moving things forward.
3. The promotion of cleaner motor vehicles. If you visited motor shows across Europe, The Clean Motor Show was our initiative. Daniel has made investments into the research and production of hydro electricity from waste and the development of food packaging materials from starch.
4. The decontamination of the water system. Working with EU legislators, phosphates and other effluents were banned from water ways thus preventing ‘algae bloom’ across Europe. Daniel’s products are formulated with biodegradable and sustainable ingredients only.
5. Exposing hundreds of hormone mimicking substances, toxins, and other dangerous contaminates found in many consumer products, Our Save our Sperm Campaign highlighted both the decrease in male sperm count across Europe and the increase in hormone related breast cancers amongst both men and women. One campaign exposed the widespread cancer causing chemical, dibutylphalate found in plastics including baby’s milk bottles to industry, consumers and legislators. This encouraged effective legislation at EU level through numerous EU Cosmetic Directives and we believe propelled REACH forward. Also formed in 1987, REACH, an acronym which stands for the Registration, Evaluation, Authorization and Restriction of Chemicals was first introduced. It took a while to get going but the big-picture goal of REACH has never changed, it is there to promote the safe use of chemicals in our environment. The hope is that, ultimately, because of REACH everyone will have the information they need to use chemicals safely. In the more immediate-future, REACH seeks to limit or prohibit the use of toxic substances in products-not a bad thing. Daniel’s products are constantly reviewed for the safest, purest and healthiest high performing alternatives.
6. DESIGNITION (design ignition) a campaign to ignite and unite Europe’s leading universities of design to encourage the building of sustainability into every new product designed in Europe. Daniel’s products use sustainable ingredients and packaging.
Ark then relocated to Australia operating under the name, Planet Ark becoming a more global entity. As well as global campaigns, Planet Ark provides the Global Environmental News through Reuters daily.
Daniel is now looking at how people can be encourage to eat more plant derived foods as a direct alternative to the consumption of meat, fish and dairy products. Factory Farming is particularly immoral to animals and unsustainable from the direct human health aspect as well as that of our environment. The direct alternatives to meat, fish and dairy products including vegan substitutes are presently invariably poor, expensive, often more unhealthy and as a consequence have limited widespread distribution. Food scientists could do a lot better.
Daniel Field continues to do his best to continue stimulating the sustainable transformation of the hair, skin and nutrient industries.