Too Straight

The Challenge- Naturally too straight

Perms make your hair frizzy, porous and even break your hair and in the 80’s damage was common place. People stopped perming in the 1980’s so Daniel decided to re-invent perming products.

The Solution-Organic Perming Systems

In 1995 Daniel created an alternative to traditional perming. By replacing the harsh chemicals including ¬†ammonium thioglycolate ¬†(traditionally used to reduce the hair’s protein prior to neutralising) with an alternative called Cysteamine HCL, deep conditioning, frizz-free organic perming was born!